If I were to give a medal for Best Support of the Year 2009, I'd give it to Sonos. I didn't need help, but I received moral support anyway.
I was away when my Sonos equipment was delivered, so I couldn't tear open the package which was left on my doorstep. Some human (and I mean human) at Sonos set a clock and asked a day later whether the equipment had arrived safely.
All that virtual hand-holding gives me a warm and fuzzy feeling. Thank you, Sonos!